betPARX
The PGA Tour showcases the best golf players from all around the world. After the legalization of sports betting in the U.S., it has been building a multi-operator strategy. BetPARX has been one of its official betting operators for the past few years. This allows betPARX to showcase PGA Tour highlights within its app and promote golf-related betting content tied to the event.
However, being an official betting operator doesn’t make it the exclusive sponsor of the PGA Tour in 2026. It is one of several official betting operators and part of a sports-betting partnership ecosystem. The PGA Tour partners with many sportsbooks, not exclusively with one, but this is still a very important partnership for any sportsbook in a rapidly growing golf betting market.
BetPARX – Official betting operator of the PGA Tour
Betparx.com offers iGaming and online sports betting products in several U.S. states. In 2022, betPARX became the exclusive mobile sports betting operator for the Memorial Tournament and the official betting operator of the PGA Tour.
The Memorial Tournament is presented by Workday and takes place in June at Muirfield Village Golf Club in Dublin, Ohio. It is one of the leading events on the PGA Tour, so being the exclusive mobile sports betting operator for the event is a big deal. It gives betPARX brand exposure with on-site fan experiences and local marketing integration. The partnership has been running successfully since 2022.
As betPARX is in the partner ecosystem and deals are typically multi-year and rolling, it will continue with the Memorial Tournament relationship.
ESPN BET – Official sports betting sponsor of the PGA Championship through 2026
In August 2023, ESPN and Penn Entertainment signed a licensing deal. ESPN Bet was born with its official launch in the U.S. on November 23.
In May 2024, ESPN Bet became the official sports betting sponsor of the PGA Championship through 2026. The PGA of America, and not the PGA Tour, runs the PGA Championship. After a two-year run, ESPN Bet officially closed down in December and no longer exists.
ESPN partners with DraftKings
ESPN has now struck a multi-year partnership with DraftKings. The PGA Tour and ESPN will be doubling sports betting coverage for 2026. At 12 PGA Tour events throughout the year, a live Betcast presented by DraftKings will air on ESPN. The Betcast will give fans an alternative way to engage with the PGA Tour than traditional feeds. As a fan, you can follow your daily fitness routine and keep up with sports betting coverage at the same time.
BetPARX and the PGA Tour in 2026
The partnership of betPARX with the PGA Tour will continue in its present form in 2026. It will still be an official betting operator of the PGA Tour and the exclusive betting sponsor of the Memorial Tournament.
Scottie Scheffler and Rory McIlroy were favorites to be PGA winners in 2025, and Scheffler ended up being the winner. Will 2026 be another year where Scheffler and McIlroy dominate again, or will other young players come up to challenge them?
In its PGA Tour role, betPARX has access to official data and marketing rights. It can use live video highlights and integrate odds-based content.
Golf is traditionally seen as an elite sport with a niche audience, but the rise of legalized sports betting has opened up new ways for fans to interact. Fans have a financial stake in outcomes, which leads to an increase in viewership. Partnership with sportsbooks provides the PGA Tour with sponsorship revenue and advertising dollars.
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